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KMID : 1020220230230040269
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Journal of Korean Society of Dental Hygiene
2023 Volume.23 No. 4 p.269 ~ p.276
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Analysis of official Instagram accounts of dental hygiene departments in Korea: Relationship between number of posts and followers
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Wi Seung-Yeon
Kim Ki-Yoon
Park Do-Hee
Kim Seong-Yeon
Kim Young-Seok
Jung Yun-Sook
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Abstract
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Objectives: This study aimed to analyze the official Instagram accounts of dental hygiene departments, focusing on the relationship between the number of posts and the number of followers. Additionally, the study sought to determine the status of these Instagram accounts through classifying posts by type.
Methods: A total of 49 official Instagram accounts from Korean dental hygiene departments were selected as subjects. Correlation and regression analyses were conducted using SPSS ver.
26.0 Statistics software to determine the correlation between the total number of posts and the number of followers.
Results: The results indicated a statistically significant difference in follower numbers between 3 year colleges (Mean: 284.11) and 4 year universities (Mean: 167.86), based on university classification (p=0.035). Correlation analysis demonstrated that the number of posts had a significant effect on the number of followers (r=0.338, p=0.017).
Conclusions: The findings showed that the differences in Instagram follower numbers and the number of posts among different university classifications significantly influenced the number of followers.
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KEYWORD
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Access to information, Instagram, Oral hygiene, Social networking, Universities
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FullTexts / Linksout information
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Listed journal information
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